Design & Color Reverse Engineer Post

The original ad can be found at https://www.drpepper.com/en/dietdrpepper

CONTRAST

The simplicity of contrast between the background the the words make your eyes go directly to the words rather than getting lost in fine print or overwhelming backgrounds.

PROXIMITY

Because there is only two things in this ad, the can and the words, it is logical to put them next to each other. But your eyes automatically go to the middle of the ad because of the placement of the text and can. You also know that the text is referring to the can of soda because of the placement and lack of white space.

REPETITION

Repetition can be found in the font used between the can and the text. This brings unity and makes it more obvious that the text is related to the image.

ALIGNMENT

Centering the text makes it easy to tell that it is related to the image. Aligning the image to the left allows your eyes to focus on it, but not get stuck on the image where you can read the text.

COLOR

By using similar colors between the text and image brings the whole ad together as one. This makes it obvious that the text is describing the image.

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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